Tag Archives: affiliate prophet taguchi

How To Use The Affiliate Prophet Taguchi Test Feature

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Posted by Roy Sencio on March 15, 2009 – 12:11 pm
Filed under Affiliate Prophet

One of the best features that Affiliate Prophet offers its users is its Taguchi testing feature.

Taguchi testing is a method of testing where you rotate different versions of specific elements of a landing page at the same time to see which landing page version gives the best conversions or at least shows ideal visitor behavior on the page.

Let’s take a look at some basic elements of a landing page that you can test:

  • Headline
  • Headline Color
  • An Image
  • Background Color

It is possible to test each of those elements simultaneously by rotating different versions of each element, for instance you can rotate 2-3 different headlines and 2-3 different headline colors (blue, red or black), while rotating two different images on the page, and rotating two different background colors.

What is needed however in traditional Taguchi testing is a huge traffic volume to be able to come up with plausible data to make a conclusion from. Some experts say that you would likely need 1000 visits to the landing page to be able to come up with something accurate.

Affiliate Prophet’s Taguchi testing method however is more advanced because of the added AIDA feature which allows you to get accurate data even with a smaller volume of visitors hitting the page. The AIDA feature let’s you see visitor behavior for every element of the landing page you tested so early in the test you can already spot a trend.

What this means is, you are able to fine tune your landing pages faster, in order to get more conversions sooner.

The Taguchi feature is only available to Affiliate Prophet PRO version which is an upgrade (one time offer) to the regular Affiliate Prophet.

When you purchase Affiliate Prophet, the initial cost is $97 and the features include the Quick Test, Split Test, Aff Spy and cloaking. If you upgrade with the one time offer that costs an added $147, you get the additional Multi Page Tracking feature and the Taguchi/Multivariate feature.

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